Branding & Identity
Amex / Delta Skymiles – First Bag Free
Work with Momentum Worldwide (NY) for American Express’ Delta Skymiles platform. First Bag Free is an incentive for cardmembers to use their card to check their first bag for free. This particular promo event brought cardmembers to donate used luggage, with the first 200 participants eligible for a complimentary new piece of baggage. The effort is to acquire and create awareness for prospective new members, while building loyalty to existing ones. The event took place twice; once at the Ann Arbor Street Art Fair in Michigan, and again at the Minneapolis Aquatennial in Minnesota. Aesthetics cohere with existing Delta Skymiles campaign as well as branding rules. More images to come…
SneakerNews presents March Madness Sneaker Tournament
Inspired by the massive sports culture behind March Madness and college basketball, SneakerNews hosted it’s own tournament in which readers can cast their vote for their favorite sneaker of all time. The goal was to create a comprehensive tournament system entail the sneakers from each bracket (genre), while making the graphics and functionality practical to integrate into the existing Wordpress platform. The tournament spanned the entire NCAA post-season and accumulated over 150,000 votes.
StreetRatMag
StreetRat is a side-project of 2B-OG as an online platform highlighting innovative minds and works through various creative fields- graphic/industrial/toy design, photography, music, movies, etc. All aspects of the site was created; layout and format, graphics and branding, as well as the Wordpress backend and content found on StreetRatMag.com.
Name and theme of the site is inspired by informants, giving authorities the inside scoop on events and pertinent info on creative works that go unseen to the general public. Initial marketing and promotion also fits this ideology, being subtle and covert by leaving curiosity-provoke stickers in common ’street rat’ type locations. StreetRatMag.com has now become internationally shared and receives about 15% new visits everyday.
FEED tv
A design study based on Bernie Gross’ thesis, observing the transparency fallacy of reality television; a skewed and fabricated view of events that alter the perception real events and, therefore, alter real reality because of the misconception of common human interaction.
The design study is based off FEED tv, a fictional online source for unscripted, candid, and/or non-bias videos for a true window into reality. The aesthetics are derived from the analogy of MTV’s The Real World is like a fishbowl for the world to see. The blue hues help tie in the effect, but also translate as representations for thought and the somber realization that we as the mass audience have fallen victim to the transparency fallacy, until now.
Dutch design-inspired typesetting is utilized to represent the forward thinking of FEED tv, hinting that this will break the rules of common interaction and web browsing.
Finally the site’s colors tie in with the posters to keep continuity of aesthetics and branding. The overall layout stays minimal and straight-forward to showcase the video clips and promote better user-friendliness. Promotional items like stickers and blank tapes provoke prospective visitors and uploading their own feed.
Rethink: Thesis Design Study
A design study interpreted from the thesis from Breanne Joseph. The thesis observed the relation of teen suicides to Rock-n-Roll lyrics. The campaign’s foundation lies in Rethink, a fictional organization to build awareness of music lyrics’ disillusion of teen’s lives. The Rethink identity is designed as a flip from the traditional Parental Advisory mark on explicit album covers, as a new way to bring attention on how to interpret the music.
Aesthetics for promo posters were influenced by album covers of songs linked to specific reported cases of teen suicides. Prominent elements of each album cover is rearranged with appropriate type setting of the questioned lyrics. Additional promotional pieces to help brand Rethink include a CD, stickers and pins; three facets relevant for marketing in the underground rock scene.
Finipix, Portable Laser Scan
Finipix, a portable scanner that utilizes laser optics with the latest technology and software to create two or three-dimensional renders of actual objects. Product’s ergonomics and functions make for easy use that becomes instinctive as other common items already integrated into routine use. The minimal control promote straight-forward functionality that makes this high end device very consumer friendly use.
A multi-angle perspective of 3D renders for Finipix. Identity is also created, exemplifying chic and technologically progressive. Logo study shows how identity can be applicable to limitations as well as full color situations.
The point of purchase was designed with tech-saavy shops, such as Apple Store, in mind. Shelving unit is custom built wood backing with glass panels for minimal but elegant look that highlights the Finipix for maximum display. Bamboo wood is suggested, although a foreign aesthetic from the rest of the branding, to give a more contemporary feel as well as provide an earthy bridge for certain electronic novices that this product is too ahead of its time for them. The shelving units are also accompanied with a touchscreen for consumers to view tech specs and other info to further allure prospective buyers.
Cooper-Hewitt, National Design Museum
Design study of Cooper-Hewitt, National Design Museum. Redesign of identity for a more contemporary feel while still preserving the tradition and history of the museum as a Smithsonian institute. Prints and promotional pieces as applications of the new identity design.
Additionally, two promotional posters and an event calender poster are designed for the upcoming exhibition, Rococo: The Continuing Curve, 1730-2008. Imagery of exhibit pieces are intertwined with custom rendered type and layouts comprehensive of the exhibit’s theme and aesthetics.
Museum of African Art
A design study in anticipation for the building of Museum of African Art in NYC. Prospective museum identity and branding for signage, promotional pieces print posters, as well as a poster for its first exhibit, Robots.
‘Pullout’: Sustainability Poster
Poster design promoting electric conservation, as well as progressive promotional piece with hangtag providing helpful tips to conserve energy in your daily routine.
Flavor Society
FlavorSociety.com is an e-commerce for exclusive footwear and sports culture apparel. Branding portrays the appeal of being a secretive elite source of sought-out products, as seen in the identity and landing page. The site’s layout, navigation and product photography promotes chic and professionalism for the most direct and effective sales.
Rawthentix
Rawthentix is a publicity and creative marketing group that specializes in branding consultation, event production, product placement and social networking. The concept for the identity design reflects the classic and old school influences of the brand’s foundation, and its manifesto to cut down the superficial facade of the culture to its rawest form.
