Illustration
StreetRatMag
StreetRat is a side-project of 2B-OG as an online platform highlighting innovative minds and works through various creative fields- graphic/industrial/toy design, photography, music, movies, etc. All aspects of the site was created; layout and format, graphics and branding, as well as the Wordpress backend and content found on StreetRatMag.com.
Name and theme of the site is inspired by informants, giving authorities the inside scoop on events and pertinent info on creative works that go unseen to the general public. Initial marketing and promotion also fits this ideology, being subtle and covert by leaving curiosity-provoke stickers in common ’street rat’ type locations. StreetRatMag.com has now become internationally shared and receives about 15% new visits everyday.
Finipix, Portable Laser Scan
Finipix, a portable scanner that utilizes laser optics with the latest technology and software to create two or three-dimensional renders of actual objects. Product’s ergonomics and functions make for easy use that becomes instinctive as other common items already integrated into routine use. The minimal control promote straight-forward functionality that makes this high end device very consumer friendly use.
A multi-angle perspective of 3D renders for Finipix. Identity is also created, exemplifying chic and technologically progressive. Logo study shows how identity can be applicable to limitations as well as full color situations.
The point of purchase was designed with tech-saavy shops, such as Apple Store, in mind. Shelving unit is custom built wood backing with glass panels for minimal but elegant look that highlights the Finipix for maximum display. Bamboo wood is suggested, although a foreign aesthetic from the rest of the branding, to give a more contemporary feel as well as provide an earthy bridge for certain electronic novices that this product is too ahead of its time for them. The shelving units are also accompanied with a touchscreen for consumers to view tech specs and other info to further allure prospective buyers.
Cooper-Hewitt, National Design Museum
Design study of Cooper-Hewitt, National Design Museum. Redesign of identity for a more contemporary feel while still preserving the tradition and history of the museum as a Smithsonian institute. Prints and promotional pieces as applications of the new identity design.
Additionally, two promotional posters and an event calender poster are designed for the upcoming exhibition, Rococo: The Continuing Curve, 1730-2008. Imagery of exhibit pieces are intertwined with custom rendered type and layouts comprehensive of the exhibit’s theme and aesthetics.
Rawthentix
Rawthentix is a publicity and creative marketing group that specializes in branding consultation, event production, product placement and social networking. The concept for the identity design reflects the classic and old school influences of the brand’s foundation, and its manifesto to cut down the superficial facade of the culture to its rawest form.
Mork & Mindy – Three Point Perspective
3-point digital illustration of Nike Dunk High SB ‘Mork & Mindy,’ circa 2006
