Interactive
SneakerNews presents March Madness Sneaker Tournament
Inspired by the massive sports culture behind March Madness and college basketball, SneakerNews hosted it’s own tournament in which readers can cast their vote for their favorite sneaker of all time. The goal was to create a comprehensive tournament system entail the sneakers from each bracket (genre), while making the graphics and functionality practical to integrate into the existing Wordpress platform. The tournament spanned the entire NCAA post-season and accumulated over 150,000 votes.
StreetRatMag
StreetRat is a side-project of 2B-OG as an online platform highlighting innovative minds and works through various creative fields- graphic/industrial/toy design, photography, music, movies, etc. All aspects of the site was created; layout and format, graphics and branding, as well as the Wordpress backend and content found on StreetRatMag.com.
Name and theme of the site is inspired by informants, giving authorities the inside scoop on events and pertinent info on creative works that go unseen to the general public. Initial marketing and promotion also fits this ideology, being subtle and covert by leaving curiosity-provoke stickers in common ’street rat’ type locations. StreetRatMag.com has now become internationally shared and receives about 15% new visits everyday.
Alloy Media + Marketing
Interactive landing page banners and slideshows for sites under Alloy Media management.
FEED tv
A design study based on Bernie Gross’ thesis, observing the transparency fallacy of reality television; a skewed and fabricated view of events that alter the perception real events and, therefore, alter real reality because of the misconception of common human interaction.
The design study is based off FEED tv, a fictional online source for unscripted, candid, and/or non-bias videos for a true window into reality. The aesthetics are derived from the analogy of MTV’s The Real World is like a fishbowl for the world to see. The blue hues help tie in the effect, but also translate as representations for thought and the somber realization that we as the mass audience have fallen victim to the transparency fallacy, until now.
Dutch design-inspired typesetting is utilized to represent the forward thinking of FEED tv, hinting that this will break the rules of common interaction and web browsing.
Finally the site’s colors tie in with the posters to keep continuity of aesthetics and branding. The overall layout stays minimal and straight-forward to showcase the video clips and promote better user-friendliness. Promotional items like stickers and blank tapes provoke prospective visitors and uploading their own feed.
Spiral Frog
SpiralFrog is North America’s largest online source for free and legal music download. Upon expanding the interactivity of the users, SpiralFrog looked for comprehensive profiles to create a social network within the site. Thus, these platforms were created to showcase user info and musical tastes to connect and befriend other users; additionally users would be able to receive live updates of profiles in their network. Additionally, animated banners were created to promote new site features and paying sponsors.
Flavor Society
FlavorSociety.com is an e-commerce for exclusive footwear and sports culture apparel. Branding portrays the appeal of being a secretive elite source of sought-out products, as seen in the identity and landing page. The site’s layout, navigation and product photography promotes chic and professionalism for the most direct and effective sales.
Citysole
Citysole.com is an online retailer for exclusive sneakers and lifestyle sportswear. Email blasts, splash page banner, and photography to promote the site’s latest products for optimal promotion and sales.
