FEED tv

A design study based on Bernie Gross’ thesis, observing the transparency fallacy of reality television; a skewed and fabricated view of events that alter the perception real events and, therefore, alter real reality because of the misconception of common human interaction.

The design study is based off FEED tv, a fictional online source for unscripted, candid, and/or non-bias videos for a true window into reality. The aesthetics are derived from the analogy of MTV’s The Real World is like a fishbowl for the world to see. The blue hues help tie in the effect, but also translate as representations for thought and the somber realization that we as the mass audience have fallen victim to the transparency fallacy, until now.

Dutch design-inspired typesetting is utilized to represent the forward thinking of FEED tv, hinting that this will break the rules of common interaction and web browsing.

Finally the site’s colors tie in with the posters to keep continuity of aesthetics and branding. The overall layout stays minimal and straight-forward to showcase the video clips and promote better user-friendliness. Promotional items like stickers and blank tapes provoke prospective visitors and uploading their own feed.