StreetRatMag

StreetRat is a side-project of 2B-OG as an online platform highlighting innovative minds and works through various creative fields- graphic/industrial/toy design, photography, music, movies, etc.  All aspects of the site was created; layout and format, graphics and branding, as well as the Wordpress backend and content found on StreetRatMag.com.

Name and theme of the site is inspired by informants, giving authorities the inside scoop on events and pertinent info on creative works that go unseen to the general public.  Initial marketing and promotion also fits this ideology, being subtle and covert by leaving curiosity-provoke stickers in common ’street rat’ type locations.  StreetRatMag.com has now become internationally shared and receives about 15% new visits everyday.